MUMBAI: The makers of Bodyguard are sparing no expense to ensure a hat-trick of Salman Khan hits. The co-producer, Reliance Entertainment, has lined up a marketing and print budget of around Rs 22 crore - the highest so far in Bollywood. In a trade characterised by surprises and dramatic reversals of fortune, financiers are keen to cash in while the sun shines on Salman.
Bodyguard, another of Khan's trademark Eid releases, will open across 2,250 screens in 70 Indian cities and with 482 overseas prints. With such a huge release, the movie could score one of the biggest openings ever. After the huge success of Dabangg and Ready, which marked Salman's stunning comeback, Bodyguard's release will be closely tracked by the industry that banks as much on luck and hype as on glitz.
Eid has been lucky for Salman since the release of Wanted in 2009, followed by Dabangg a year later. Dabangg and Ready grossed Rs 190 crore and Rs 140 crore, respectively, at the box office.
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